When fortune favours the brave: Alfa Romeo distributor ventures into property

KUALA LUMPUR – The sole distributor of Alfa Romeo cars is turning its attention to the property market with its subsidiary Sri Seltra Sdn Bhd planning to launch two new skyscrapers here.

Just like the reputation of Alfa Romeo’s sporty design vehicles, Seltra has decided on being bold and boisterous despite national economic uncertainty due to the paralysing effects of Covid-19.

Seltra chief executive Terence Chia said both projects are part of Seltra’s parent company City Motor Group’s (CMG) expansion into the high-end property segment and the hospitality industry.

“Our commitment and confidence (in the move) are (based on) well-calculated risks underpinned by the company’s strong fundamentals. We are poised to seize the opportunity as the economy is expected to rebound soon,” he said in an interview.

Seltra’s commitment is also expected to have a telling effect on the property market, as it sends a confidence boost to both home-buyers and investors alike.

Both projects are mixed development concepts comprising upscale hotels, luxurious serviced apartments and commercial offices with wellness hubs, while attention would also be given to the need to build under the endemic phase of Covid-19.

Chia foresees the developer making exceptions to its designs to bear in mind the dire consequences of Covid-19, hence more physical space and more healthcare amenities.

Seltra chief executive Terence Chia says the Alfa Bangsar and Bukit Bintang Gateway projects will represent Seltra’s strong entry into the high-end property market. – File pic, October 3, 2021

The Alfa Bangsar project in the chic Bangsar enclave represents the group’s signature entry into the luxury market.

It promises to set a benchmark in higher property valuation of the affluent neighbourhood noted as a vibrant entertaining and food haven.

Chia said that the Alfa Bangsar was named after the group’s two-decade involvement as the sole distributor of Alfa Romeo cars that ended in 2020.

“We are currently halfway through construction and looking at a mid-2023 completion.

“We are confident of completing it on time even with the constraints caused by the current movement control order,” he said.

Chia said the Alfa Bangsar serviced apartments with RM450 million in gross development value (GDV) are modest in floor size but exude luxury and afford creature comforts to its owners.

The project, he said, is a short walk to Bangsar Village, food haven and entertainment hub where owners will be spoilt for choice for places in which to dine and hang out.

“KL Sentral, the transportation hub, is a hop away from the nearby Bangsar LRT station and that’s where you can take a fast 28-minute ERL train to KLIA (Kuala Lumpur International Airport),” he said.

Another project is the Bukit Bintang Gateway, which Seltra is hoping to start next year after it receives approval from the Kuala Lumpur City Hall.

“This is another mixed development in the heart of Kuala Lumpur. Like Alfa Bangsar, the Bukit Bintang Gateway is on freehold land and is by far a bigger project; both in scale and GDV. It will comprise a five-star hotel and residential and commercial blocks.

“We will start work on our Bukit Bintang site early next year. It is a massive project on its own consisting of 500 hotel rooms that will propel the corporate brand name of CMG as a top player: going by the sheer size of the total number of rooms and lettable floor space in the capital city of Kuala Lumpur.

“This future project will have a RM1.5 billion in GDV and be the home of high-net-worth owners with 318 units of serviced apartments and 69 serviced suites. It is located within walking distance between two MRT stations along the popular Bintang Walk promenade,” said Chia.

Both these two projects form part of the group’s long-term plan to make inroads into the hospitality industry.

“We plan to grow our real estate’s recurring income as a sustainable revenue stream that will run parallel with the future growth potential of our property development business,” said Chia.

In the early 1980s, the group was looking to diversify out of the automobile sector it was involved in for about two decades as the Alfa Romeo marque’s top Asian seller.

It was around that time that Chia acquired a minority share in the company – Sri Seltra Sdn Bhd – which he considered a wise decision because of the landbank it owned in Ampang.

Within a few years, he took control of the whole company and over the intervening four decades, grew it into what it is today.

The government has also come out with helpful policies such as cheaper housing loans under the Home Ownership Campaign, Chia noted.

“Buyers will enjoy more than 10% in savings from price discounts and exempted stamp duties,” he said.

Over the decades, CMG has built its name as an established developer and to date completed landed properties, township, condominiums, and commercial offices totalling over RM600 million in GDV. – The Vibes, October 3, 2021

Source: The Vibes

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PERSONAL DATA PROTECTION NOTICE FOR CUSTOMERS
NOTIS PERLINDUNGAN DATA PERIBADI PELANGGAN

Privacy Notice/Notis Peribadi

Sri Seltra Sdn Bhd and all it’s wholly or jointly controlled entities and associate companies (collectively ‘Group’ and where the context requires will refer to any of the relevant company within the Group) hereby issues this Privacy Notice in compliance with the Personal Data Protection Act 2010 (‘Act’). All references to the terms “Personal Data” shall have the same meaning as ascribed in the Act. The word “you” shall refer to yourself and/or such other person or companies represented by you of whom you are providing Personal Data and the word “us” mean the Group.

Sri Seltra Sdn Bhd serta kesemua anak-anak syarikatnya yang dikawal secara menyeluruh atau bersama dan mana-mana syarikat berkaitan (secara kolektif “Kumpulan Syarikat” dan dimana konteks memerlukan rujukan Kumpulan Syarikat bermakna mana-mana syarikat yang berkenaan dalam Kumpulan Syarikat) mengemukakan Notis Privasi sebagai pematuhan Akta Perlindungan Data Peribadi 2010 (“Akta tersebut”). Segala rujukan kepada perkataan “Data Peribadi” adalah mempunyai makna yang sama sepertimana di peruntukan di Akta tersebut. Perkatan “anda” yang digunapakai dibawah ini merujuk kepada anda sendiri dan/atau mana-mana pihak atau syarikat lain yang anda mewakili dan memberi Data Peribadi dan perkataan “kami” merujuk kepada Kumpulan Syarikat.

A. Information Collected / Kegunaan Data Privasi yang dikumpul

(i.) The Personal Data collected may include the following information; your name, date of birth, address, gender, race, nationality, ethnic origin, contact details, identification card/passport details, occupation, profession, employer’s details, income, marital status, children’s details, salutation, and/or lifestyle details including but not limited to car registration details, introducer details and loan details. All the above shall include copies of the relevant documents. The above list is non-exhaustive and may be updated from time to time and published at the website of the Group that can be accessed at: Lot 30442, Jalan Cempaka 6, Taman Nirwana, 68000 Ampang Selangor.

Data Peribadi yang akan dikumpulkan termasuk maklumat-maklumat berkenaan berikut; nama anda, jantina, bangsa, kewarganegaraan, asal etnik, kad pengenalan/maklumat paspot, perkerjaan, profesion, majikan, pendapatan, status perkhawinan, maklumat anak-anak, jawatan kehormatan, dan/atau perihal gaya hidup termasuk tetapi tidak terhad kepada maklumat pendaftaran kereta, pihak pengenal dan maklumat pinjaman. Kesemua diatas juga termasuk salinan dokumen- dokumen yang berkenaan. Senarai perkara-perkara di atas ini adalah tidak meyeluruh dan boleh dikemaskini bila-bila masa saja dan dipaparkan di dalam laman sesawang Kumpulan yang boleh diakses di: Lot 30442, Jalan Cempaka 6, Taman Nirwana, 68000 Ampang Selangor.

(ii.) Your Personal Data are collected from various sources including but not limited to:
(a) information or comments from various sources provided by you to us by whatsoever means and in whatsoever manner which shall include any technical data generated by your electronic communication with the Group such as your ISP address and etc.;
(b) information submitted online by you using any online facilities;
(c) information from third party referral;
(d) information obtained independently by us from lawful sources;

Data Peribadi dikumpulkan dari pelbagai sumber termasuk tetapi tidak terhad kepada:
(a) maklumat atau komen dari pelbagai sumber yang dikemukan oleh anda kepada kami melalui apa jua cara dan/atau bentuk termasuk apa-apa maklumat teknikal yang dijanakan semasa anda berkomunikasi secara elektronik dengan Kumpulan Syarikat sebagai contoh alamat ISP anda dan lain-lain;
(b) maklumat yang dimasukkan oleh anda semasa mengunapakai apa jua kemudahan dalam talian;
(c) maklumat dari pihak ketiga sebagai pengenal; dan
(d) maklumat yang diperolehi secara berasingan oleh kami dari sebarang sumber yang sah dari segi undang-undang.

B. Purpose of Collection of Personal Data / Tujuan Mengumpul Data Peribadi

By providing your Personal Date you hereby agree that the Group shall collect, retain and use your Personal Data for the following purposes:
(a) Performing discharging any and all of the Group’s contractual obligations with you;
(b) Processing your application;
(c) Conducting research for the planning of products, goods, services or other statistical or benchmarking analysis;
(d) Purposes of connected with operation, administration, management, development, record-keeping, contractual enforcement and communication with you;
(e) As required by the law or in compliance with any legal processes;
(f) As required to be disclosed to any third party with interest to acquiring an interest in/of the Group;
(g) Disclosure by any service or product provider engaged by the Group as is required under any laws, directives or guidelines to any governmental or non-governmental agencies or bodies or any third party;
(h) The above list is non-exhaustive and may be updated on from time to time by the Group and published at the above website of the Group.

Dengan memberi Data Peribadi anda kepada Kumpuan Syarikat, anda setuju agar Kumpulan Syarikat mengumpul, menyimpan dan mengunapakai Data Peribadi anda untuk tujuan berikut:
(a) melaksanakan kesemua atau mana-mana obligasi kontrak Kumpulan Syarikat dengan anda;
(b) memproses permohonan anda;
(c) melaksanakan peyelidikan, untuk perancangan produk, perkhidmatan atau apa-apa analisa statistic dan penanda aras;
(d) berkaitan dengan tujuan operasi, pentadbiran, pengurusan, pembanguan, simpanan rekod, penguatkuasaan kontrak serta komunikasi dengan anda;
(e) sepertimana yang dikehendaki oleh undang-undang atau apa-apa proses undang-undang;
(f) sepertimana yang diperlukan oleh mana-mana pihak ketiga yang mempunyai hasrat memperolehi kepentingan dalam/pada Kumpulan Syarikat;
(g) pendedahan oleh mana-mana pembekal perkhidmatan atau produk yang dilantik oleh Kumpulan Syarikat sepertimana yang dikehendaki dibawah apa-apa undang-undang, direktif, garis panduan kepada apa-apa jabatan atau agensi kerajaan atau bukan kerajaan dan mana-mana pihak ketiga yang berkenaan;
(h) Senarai perkara-perkara diatas ini adalah tidak sempurna dan boleh dikemaskini bila-bila masa saja dan dipaparkan di dalam laman sesawang Kumpulan Syarikat sepertimana yang dirujuk diatas ini.

C. Use and Disclosure / Kegunaan dan Pendedahan

Your Personal Data provided to us will be kept confidential but you agree that the Group may disclose and transfer (whether in Malaysia or abroad) amongst any company within the Group and/or to third parties as may be necessary or appropriate including but not limited to the Group’s consultants, solicitors, auditors, employers, contractors, suppliers, partners, joint venture partners, advertisers, purchasers, network operators, property management companies, service and product providers, associated companies, any relevant authorities (governmental and/or non-governmental), embassies, statutory bodies, regulatory bodies, any organisations or relevant financial institutions, any other persons under a duty of confidentiality to the Group or any company within the Group, any companies within the Group (including those established or incorporated from time to time), actual or proposed assignees or transferees or buyers of any of rights/businesses/assets of the companies within the Group, service and product providers (including those who assist us in providing the Group’s Website), for the Group’s operational, administration and development requirements and to organizations who provide archival, auditing, professional advisory, debt collection, insurance, banking, marketing, advertising, mail house, delivery, recruitment, call centre, technology, research, utility, loyalty programme and security services to use, disclose, hold, process, retain or transfer such Personal Data for the purposes of (B) above for and on behalf of Group.

Data Peribadi yang diberikan oleh anda kepada kami akan dirahsiakan tetapi anda bersetuju bahawa Kumpulan Syarikat boleh mendedahkan dan memindahkan (sama ada di Malaysia atau di luar Negara) di antara mana-mana syarikat dalam Kumpulan Syarikat atau mana-mana pihak ketiga yang perlu dan sesuai termasuk tetapi tidak terhad kepada pakar perunding, peguam, juru audit, majikan, kontraktor, pembekal, rakan kongsi, ahli gabungan bersama, pengiklan, pembeli, pengendali rangkaian, syarikat yang menjalankan urusan hartanah, pembekal perkhidmatan dan produk, syarikat-syarikat bersekutu Kumpulan Syarikat, mana-mana pihak berkuasa (kerajaan dan/atau bukan kerajaan), kedutaan, badan berkuatkuasa mana-mana organisasi atau institusi kewangan berkenaan, seseorang yang lain dibawah tugas kerahsiaan terhadap Kumpulan Syarikat atau mana-mana syarikat Kumpuan Syarikat (termasuk yang ditubuhkan atau diperbadankan dari masa ke semasa), pemegang serahan hak atau penerima pindaan atau pembeli sama ada sebenar atau yang dicadangkan bagi apa-apa hak/perniagaan/asset dalam mana-mana syarikat Kumpulan Syarikat, pembekal perkhidmatan atau produk (termasuk mereka yang membantu kami dalam penyediaan laman sesawang) untuk keperluan operasi, pentadbiran, pembangunan Kumpulan Syarikat dan organisasinya yang membekal perkhidmatan arkib, audit, nasihat professional, pungutan hutang, insuran, perbankan, pemasaran, mailhouse, penghantaran, perekrutan, pusat panggilan, teknologi, penyelidikan, utiliti, progra m kesetiaan dan keselamatan mengunakan, mendedahkan, memegang, memproses, menyimpan atau memindah Data Peribadi bagi tujuan pemgumpulan Data Peribadi di perkara (B) di atas dan bagi pihak Kumpulan Syarikat.

D. No liability / Tanpa liabiliti

Notwithstanding the Personal Date collected, the Group shall not be liable for the non-achieving of any of the purposes set out in item (B) above. In addition failure in your part to furnish complete Personal Data may result in our inability to provide to you the full and complete range of benefits and/or services under any contract or otherwise.

Meskipun Data Peribadi yang dikumpulkan, Kumpulan Syarikat tidak menanggung sebarang tanggungjawab atau liability sekiranya mana- mana tujuan sepertimana yang diperihal di perkara (B) diatas tidak dapat dicapai. Selain daripada yang diatas kegagalan anda untuk mengemukakan kepada Kumpulan Syarikat Data Peribadi anda yang secukupnya, kemungkinan Kumpulan Syarikat tidak dapat memberi pelbagai manfaat atau perkhidmatan menurut apa-apa kontrak atau lain-lain.

E. Storage and Retention of Personal Data/ Simpanan dan Pengekalan Data Peribadi

(i.) The Group may store your Personal Date in hard copies or electronically in or outside Malaysia at any office or storage space, operated by the Group or any of its service providers for as long as necessary for the purposes of item (B) above and in compliance with any legal, regulatory or accounting requirements in the interest of the Group.

Kumpulan Syarikat boleh menyimpan Data Peribadi anda dalam bentuk salinan cetak atau secara elektronik di dalam atau di luar Malaysia di mana-mana pejabat atau ruang stor yang dikendalikan oleh Kumpulan Syarikat atau mana-mana pembekal perkhidmatan yang dilantik oleh Kumpulan Syarikat untuk tempoh masa untuk mencapai tujuan sepertimana yang diperihal di perkara (B) diatas ini dan bagi mematuhi apa-apa undang-undang, kerperluan pihak berkuatkuasa atau perakaunan untuk melindungi kepentingan Kumpulan Syarikat.

(ii.) The Group does not offer any online deletion of your Personal Data.

Kumpuan Syarikat tidak menawarkan apa-apa kemudahan dalam talian untuk memadam Data Peribadi anda.

F. Right to access Personal Data / Hak untuk akses Data Peribadi

(i.) You may access to your Personal Data on payment by paying a prescribed fee to the Group and to request the Group to update correctly any of your incorrect Personal Date as is permissible in law.

Anda boleh mengakses Data Peribadi anda atas pembayaran suatu fi yang ditetapkan kepada Kumpulan Syarikat dan meminta Kumpulan Syarikat megemaskini atau membetulkan apa-apa maklumat peribadi anda yang tidak betul setakat yang diperuntukan oleh undang-undang.

(ii.) You may post any questions regarding this Privacy Notice, access your Personal Data or withdraw your consent by sending a written notice to the Group in the following address: Lot 30442, Jalan Cempaka 6, Taman Nirwana, 68000 Ampang Selangor.

Anda boleh mengemukakan sebarang pertanyaan berkenaan Notis Privasi ini, mengakses Data Peribadi anda atau menarik balik persetujuan anda dengan menyampai suatu notis bertulis kepada Kumpulan Syarikat di alamat di bawah ini: Lot 30442, Jalan Cempaka 6, Taman Nirwana, 68000 Ampang Selangor.

The Group reserves the right to amend this Privacy Notice from time to time. You are advised to check this Privacy Notice on the Group’s website on a regular basis.

Kumpulan Syarikat berhak meminda Notis Privasi in bila-bila masa. Anda dinasihatkan untuk menyemak Notis Privasi ini di laman sesawang Kumpulan Syarikat secara lazim dari masa kemasa.